Bells & Whistles

Branding Project

Beijing-based toy designer and manufacturer Bells & Whistles sought out a new brand identity in 2017. Considering their target market and company name, we merged the whistle and classic model train iconography to create a timeless yet modern theme, with a train engine’s steam-powered air whistle as the focal point.

In addition to their logomark, we implemented these new branding elements across their public-facing media: website, stationary letterhead, office space, and advertising media.