China Drag Racing Open
Branding Case Study
The China Drag Racing Open (CDRO), in their effort to attract broad interest to their annual event, brought us on to redevelop their brand identity and to illustrate all marketing materials. Located in Beijing where a sizeable population of non-Chinese live and work, the CDRO needed to appeal to this audience for what is a traditionally non-Chinese sport.
We handled the design of the CDRO’s logo, ad posters, and even car identification stickers.