Icon Design Project
SMZDM 什么值得买 or “What is Worth Buying” is an App that does consumer-facing price aggregations and comparisons which has an uncommonly active user community.
We were commissioned in 2017 to design this series of forty achievement badges for users on the discussion forums. The badges are awarded to people with the most posts, the highest popularity, the most videos uploaded, etc. The badges are assigned value ranks; I, II, III and so on.
The company asked that character designs be humorous and a bit irreverent (at least by Chinese standards) as befits their users and their brand. The “Cabbage King” badge, for example, is awarded to people who post multiple reviews of very inexpensive items.
The reception was overwhelmingly positive. This has since become an ongoing project.