Decimal
Technical support shouldn't require engineers
The Challenge
Decimal had a deeply technical product but an inconsistent brand and weak web presence. They needed to signal enterprise readiness to engineering leaders, security teams and procurement without losing the sharpness that makes the product resonate with technical buyers.
The Solution
Ten weeks of brand, web and marketing work. Started with a brand alignment workshop, built a design system inspired by WorkOS and Clerk, delivered three presentation decks, a full website with interactive product storytelling and a modular ad system. Built in Framer, launched on decimal.app.
Brand Foundation
90-minute brand alignment workshop with the founders. Established the visual language with Geist typography, clean technical aesthetic and a system that could carry across web, decks and marketing.
Design + Iteration
Website visual design across homepage, enterprise, pricing, blog and product pages. The interactive 'How Decimal Works' section became the centerpiece. Three presentation decks finalized for sales, investors and vision.
Dev + Launch
Framer development with scroll interactions, reusable section kit and marketing pages. Launched February 4, 2026 on decimal.app with ad assets and a reveal trailer.
Brand Workshop
Every project starts with a brand alignment workshop. With Decimal, the gap was clear early: the product was deeply technical and genuinely useful, but the brand needed to signal maturity, trust and enterprise readiness. The goal was to feel credible to engineering leaders and procurement without losing the sharpness that resonates with technical buyers.
Brand Identity
We kept the existing logo and built the visual language around it. Geist as the typeface. Clean dark palette with precise technical accents. The identity needed to work across a website, three decks, ad campaigns and product UI without losing coherence.
Figma Iterations
We started with wireframes then pushed into high-fidelity designs across homepage, enterprise, pricing, blog and product pages. The site had to feel technically grounded without becoming dense, polished enough to support real sales conversations. Multiple directions for the hero, security sections and product storytelling before locking the system.
Framer Development
Built natively in Framer. No external plugins, no bloated workarounds. Interactions, motion, hero behavior and scroll-based reveals all designed to feel lightweight and precise. We built reusable sections so the site could scale beyond the first launch. Marketing pages, blog content and future updates all work inside a consistent framework.
The Website
The final site gives Decimal a clearer way to tell its story. It explains a technical product without flattening it, and gives both developers and enterprise stakeholders a reason to trust what they're looking at.
Brand in Use
We extended the identity beyond the website. The system was applied across digital surfaces, campaign assets and brand mockups. The point wasn't decoration. It was to make Decimal feel like a brand with range that could show up in product, marketing and enterprise contexts without losing coherence.
Social Media Ads
Paid social concepts that translated the product into fast, high-clarity campaign creative. Built for LinkedIn and Google with messaging focused on technical support, escalation reduction and enterprise readiness. Modular system in Figma so the client can update text and swap illustrations independently.
