Odyssey
Ushering in the future of real-time world simulation
The Challenge
Odyssey needed a digital presence that matched their technology. Backed by GV and EQT with a team from DeepMind, Tesla and Waymo, they had to communicate real-time AI world simulation to developers, enterprise clients and researchers without getting lost in the noise of AI video tools.
The Solution
A retro-futuristic visual language built around CRT TV frames, scanlines and electric blue. 7+ page marketing website with a custom 3D applications wheel, blog CMS, Ashby careers integration and a scalable demo video pipeline. Built in Framer.
Visual Identity + Hero
Established the CRT frame concept, scanline textures and signature electric blue palette. Iterated the hero animation from a 10-second cinematic down to a sub-5-second experience at the client's direction.
Website + Integrations
Designed and built the full 7+ page site with custom 3D rotating applications wheel, blog CMS migration and Ashby careers integration. Compressed all videos below 5MB and integrated MUX hosting to eliminate bandwidth costs.
Demo Pipeline + Launch
Built a scalable demo video production pipeline. Evolved from cinematic social content to clean website-native demonstrations. Launched the complete site with a showreel.
Project Kickoff
We started by aligning on what the site needed to communicate: Odyssey as a real-time interactive video system, not a traditional video model. Early discussions focused on messaging clarity, key audiences (developers, researchers, product teams) and how to visually differentiate from existing AI video tools. From there we moved into wireframes to explore structure and hierarchy.
Figma Iterations
We explored different directions for the hero to define how Odyssey should be introduced. The focus was on making real-time generation feel immediate. Testing compositions, motion and transitions that avoid the typical prompt-wait-video pattern. These explorations set the interaction and visual tone for the rest of the site.
Framer Development
Design and development ran as a tight loop in Framer. Designing in Figma, translating directly into Framer, refining in the browser. This validated interactions early and ensured motion, responsiveness and feel were part of the design process, not added later.
The Website
Product, API and use-case storytelling combined into one cohesive experience. Each section reinforces Odyssey's core idea: real-time interactive video. Motion and interaction used deliberately to show continuous generation rather than static outputs.
Video
We built a scalable demo video production pipeline for Odyssey to showcase product demos by their customers. Evolved from cinematic social content to clean website-native demonstrations focused on clear explanation over effects.
